Early access · B2B sales practice
Built on Claude

The hardest call shouldn’t be the one that counts.

CloseAvatar puts every rep across the table from a buyer who pushes back, stalls and hides the real objection. Then it shows them, line by line, where the deal slipped, and builds the next drill from it.

We’re early, and we reply personally: erez@closeavatar.com

Illustrative sample session. Scores shown are examples of the interface.

The problem with sales practice

Reps learn on live deals because nothing else pushes back.

01

Roleplay is polite

A teammate playing the buyer goes easy, breaks character, and has never been the person who signs the contract.

02

Feedback arrives after the loss

Call reviews happen once the deal is already gone. By then the habit is set and the moment is a blur.

03

Training is generic, gaps aren’t

One rep skips the next-step ask. Another folds on price. A single workshop can’t fix both.

01 — THE BUYER

A buyer with a past, a mood and something to hide.

Every avatar has a role, priorities and a history with vendors like you. Some are friendly. Some are tired of being sold to. Most are holding back the one thing that decides the deal.

They stay in character for the whole call and react to what you actually say, not to a script.

Avatar brief

“Send me a deck and I’ll get back to you.”Dana Reyes · VP Operations · 4 minutes in

RoleEconomic buyer
TemperamentGuarded
Cares aboutNot repeating last year’s failed rollout
Real objection · rep must uncoverHer team has no capacity to run a migration this quarter.

Call review

DanaWe’re already working with someone.
YouWe’re way better than most providers, and I’d love to show you a quick demo.
Coach · objection handlingThat’s a claim, not a question. A buyer who has heard four demos this year hears noise.
Try“What would have to be true for switching to be worth the headache?”
Coaching by Claude
02 — THE COACHING

Feedback that points at the exact line.

Not “work on objections.” CloseAvatar marks the sentence that lost the buyer, says why it landed badly, and gives you a better line to try.

Discovery, objection handling and closing are scored separately, so you know what to fix first.

03 — THE NEXT DRILL

Your weak moments become your next session.

Every call leaves a trail of small stumbles. CloseAvatar turns them into a drill built for you: the right buyer, the right pressure, the exact skill you dodged.

So the second call isn’t a repeat of the first. It’s the part you were avoiding.

Recommended drill

Hold your ground when procurement says “your competitor is cheaper.”

Why this one: in your last call you offered a discount before asking about value.

PricingSkeptical buyer8 minutesTime pressure
Built from your last 2 callsStart drill
For sales teams

See where the team stalls, before the pipeline does.

Managers get patterns, not anecdotes. Spot the shared habit, assign a drill, and check it worked on the next call.

Talk to us about your team →

Team patterns · sample view

GapSeveral reps skip the next-step ask at the end of discovery.
WatchDiscounting before value is established.
StrongOpening questions that get buyers talking about their own process.
Pattern analysis by Claude

Make the first hard call a practice one.

We’re onboarding a small number of sales teams. Tell us what your reps struggle with and we’ll set up scenarios around it.

Request early access → erez@closeavatar.com